David Weinberger used to write for Woody Allen. He discusses his new book which argues that there is no right way of ordering the world. Every domain has it's own ordering pattern that works best for that particular domain. Weinberger beileves we have internalised the organisation of the physical (i.e the way books are ordered in Melville "I love ten" Dewey decimal system) and put them onto ideas. Watch it. Download it. Tell your friends.