Friday, 14 March 2008

The mind head eye on - Ted Talks Update



If you're like me, you may have missed a few TED Lectures as they continue to supercharge the world's conciousness. Here, on Mind Head, we bring you a little update.

Neuroanatomist Jill Bolte Taylor had an opportunity few brain scientists would wish for: One morning, she realized she was having a massive stroke. As it happened -- as she felt her brain functions slip away one by one, speech, movement, understanding -- she studied and remembered every moment. This is a powerful story about how our brains define us and connect us to the world and to one another.




In a wide-ranging talk, Vilayanur Ramachandran explores how brain damage can reveal the connection between the internal structures of the brain and the corresponding functions of the mind. He talks about phantom limb pain, synesthesia (when people hear color or smell sounds), and the Capgras delusion, when brain-damaged people believe their closest friends and family have been replaced with imposters.


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What is happiness, and how can we all get some? Buddhist monk, photographer and author Matthieu Ricard has devoted his life to these questions, and his answer is influenced by his faith as well as by his scientific turn of mind: We can train our minds in habits of happiness. Interwoven with his talk are stunning photographs of the Himalayas and of his spiritual community.

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Larry Lessig gets TEDsters to their feet, whooping and whistling, following this elegant presentation of three stories and an argument. The Net's most adored lawyer brings together John Philip Sousa, celestial copyrights, and the "ASCAP cartel" to build a case for creative freedom. He pins down the key shortcomings of our dusty, pre-digital intellectual property laws, and reveals how bad laws beget bad code. Then, in an homage to cutting-edge artistry, he throws in some of the most hilarious remixes you've ever seen.

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What if human consciousness isn't the end-all and be-all of Darwinism? What if we are all just pawns in corn's clever strategy game, the ultimate prize of which is world domination? Author Michael Pollan asks us to see things from a plant's-eye view -- to consider the possibility that nature isn't opposed to culture, that biochemistry rivals intellect as a survival tool. By merely shifting our perspective, he argues, we can heal the Earth. Who's the more sophisticated species now?




Energy guru Amory Lovins lays out his plan for weaning the US off oil and revitalizing the economy in the process. It's the subject of his book Winning the Oil Endgame, and he makes it sound fairly simple: On one hand, the deadly risks of continued dependency, and on the other, some win-win solutions.




Juan Enriquez offers a glimpse of some ground-breaking research to explore the potential of bioenergy. Our current energy sources -- coal, oil, gas -- are ultimately derived from ancient plants -- they're "concentrated sunlight." He asks, Can we learn from that process and accelerate it? Can we get to the point where we grow our own energy as efficiently as we grow wheat? (Less than a month after this talk, his company announced a process to do just that.)



Stephen Petranek reveals the question that occupies scientists at the end of the day (and the beginning of happy hour): How might the world end? He lays out the challenges that face us in the drive to preserve the human race. Will we be wiped out by an asteroid? Eco-collapse? How about a particle accelerator gone wild?



Enjoi headsters. Carpe Cranium.

Wednesday, 5 March 2008

Look what Jaime did.




Yay! Gold baby. Check it

Nice. nice. Nice. Nice.

Morality 2012



The social and cultural psychologist Jonathan Haidt talks with Henry Finder about the five foundations of morality, and why liberals often fail to get their message across. From “2012: Stories from the Near Future,” the 2007 New Yorker Conference.

Check it out here

Plus, you can download all kinds of neat podcasts from the new yorker festivals free from iTunes. Here
Everything from The Future of the Web and Intellectual Property to Gaming, Genius and Mobile Technology.

It's like watching a TED lecture, with a martini.

Did the Clinton Campaign Doctor Obama Footage to Make Him 'Blacker'?



Oh dear. CHeck it out here

Tuesday, 4 March 2008

Autism Awareness Week



One of the nicest things about the Web 2.0 is you meet cool people. From this blog alone I met Sandra Kiume (of Channel N), a writer from WIRED, students from the Neuroscience Course at Harvard and a boy who interviewed Steven Pinker after asking me who I'd most like to interview in the entire world.

The blogging for Autism Awareness Week comes about the same way. For more info, visit here

Monday, 3 March 2008

A woman with autism shares her experience.



The first few minutes may seem strange, but it is all explained eloquently and with insight by the woman herself. Really quite beautiful in the end.

Wednesday, 27 February 2008

The Mind Head Eye on - Behavioural Economics



John Ward of England’s B&B Dorland once noted that, “Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem”.

Marketing people like numbers. They like figures and statistics and pie charts and graphs. When they talk about advertising they like to use words like “Market share” and “Brand awareness” and they like to measure these words with numbers.

The trouble is, the way we get these numbers is by asking people what they think and science is starting to show that people have very little idea of what they think.

The science that does this is called Behavioral Economics. It applies scientific research on human and social cognitive and emotional biases to better understand why people like what they like, buy what they buy and think the way they think.

Today, we at Mind Head offer you a tasty menu of links to gorge your inner infovore with a crash course in behavioural economics.

Better art through science, people.
Who’s with me?

Starting with a wiki page on the subject, here

An interview and a little background on the father of Behavioural Economics, psychologist and 2002 Nobel prize winner, Daniel Kahnamen, here

You can see his 2002 Nobel Prize Award lecture on behavioural economics here

And another lecture here.



Here’s a paper on utility theory, or the idea that people do not always act rationally when making economic decisions, here

Another paper on measuring subjective well-being here

Another paper, (these are well worth printing out and reading) about the irrationality of people’s economic decisions and how we can work with them with specific mentions of advertising here


And a final video lecture on Psychology and Behavioural Economics here


Enjoi.