Wednesday, 4 June 2008

Trend for 2008. Craft.



This guitar solo is incredible and along with Ronald Jenkee and a lot of other pop-culture memes, it makes me think a trend is developing in pop-culture attention.

Craft.

Ideas are now everywhere and are being created by everyone all the time. The ones that stand out from this often show an attention to the details and give the sense of being crafted, not just made.
From Honda's "Cog" to Coke's magnificent "Happiness Factory" it seems it's no longer good enough to have the idea, you always have to pull it off better than anyone has, ever before.

2 comments:

Tom said...

You should see me playing Pac Man if you want something impressive

Jaime Diskin said...

Damn those pac-ghosts, it's like they're reading my pac-mind!

Incidentally, have you seen the Pac-Manhattan event in NYC. WIcked cool.