Boldly smell like no man has smelt before. Check it out here
Wednesday, 4 March 2009
Mind Hacks Archive - Psychology & Advertising -
A roundup of Psychology & Advertising articles from Mind Hacks: Enjoi
Is there a science of advertising?
Decoding adverisements
Cognitive psychology & advertising
Music, wine and will
Advertising influences familiarity induces
preference
Neuroscience and advertising
Where do implicit associations come from?
Does advertising erode free will
The price is right regardless of the cost
When choice is demotivating
Experimental psychology of advertising resources
Why can't we choose what makes us happy?
The endowment effect & marketing
A quick and miscellaneous list of advertising links
Take pill. Remember bad memory. Bad memory gone.
Animal studies have shown that fear memories can change when recalled, a process referred to as reconsolidation. We found that oral administration of the -adrenergic receptor antagonist propranolol before memory reactivation in humans erased the behavioral expression of the fear memory 24 h later and prevented the return of fear. Disrupting the reconsolidation of fear memory opens up new avenues for providing a long-term cure for patients with emotional disorders.
Check it out here
Drawing with your voice
Want to try something hard? Performance artist and all-round smart guy Ze Frank has created this experimental flash application that will allow you to draw with your voice. Needs a microphone.
Check it out here
Twistori: How do you feel?
Twistori is a social experiment using Twitter that searches for any tweets with emotion words in them and then streams them to your computer. If you're home alone, it's nice to have it playing in the background. It's also pretty funny to read what people hate and how MUCH they hate it.
Check it out here.
Monday, 2 March 2009
Top Scientists say which technologies will change everything.
The world's greatest thinkers have revealed the ideas and technologies they think will change the world forever.
"Through science we create technology and in using our new tools we recreate ourselves." So says the intro to edge.org's annual New Year challenge to the world's greatest thinkers.
This year it is asking "What will change everything – What game-changing scientific ideas and developments do you expect to live to see?" and as ever, the great and the good have responded to the call.
Geneticist Craig Venter, psychologist Steven Pinker, novelist Ian McEwan, philosopher Dan Dennett, physicist Paul Davies and cloning pioneer Ian Wilmut are just some of the overwhelmingly male-dominated list of more than 110 respondents.
Check it out here.
Sunday, 1 March 2009
Reasons to get into advertising.
"...and I think it's the end that makes it worth starting, because the best reasons for starting in advertising are the countless opportunities you've made for yourself when you leave. British adland may have lost much of its glamour and its preeminence in the pantheon of global creativity but it's still the best training you'll ever get for most of the things you might dream of doing. It's like a gateway drug for interesting jobs; a never-ending, always-changing training scheme. You're constantly moving from one client, one problem, one opportunity, to another. No project ever lasts that long, you rarely do exactly the same thing twice and you bump into all sorts of other experts, industries and professions. Which means ad people have the best collections of odd and arcane jargon you'll ever come across, picked up from various clients. I was over the moon when I found out about yellow fats, stationality and anthem jackets. But all this flitting from one thing to another isn't just pointless dilettantism, you're building up a tremendous body of experience; expertise in some broader creative endevour. You learn how to work with talented artists and monstrous egos. You're obliged to consider what everyone in the country might want and what a few CEOs and cabinet ministers might want. You get good at explaining the complicated and the intangible to the unwilling and ill-informed. You come to understand the peculiar and different demands of images and words, briefs and ideas, traffic and production. You find out when to brainstorm, whether to workshop and how to take things to the next level. And, eventually, at some point, most advertising people take these ineffable, unteachable skills and go and do something else. They pursue some private passion or quieter life".
from Russell Davies.
from Russell Davies.
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