REPURPOSING AD BLOCKERS:
These were everywhere this year. Dove changed ads with airbrushed models to messages of support for the 99% of regular shaped women reading them. Earth Link deleted any product made with child labor and R/GA created an anti-spoiler chrome extension for the Euro Cup that blocked anything to do with your team.
DOVE AD MAKEOVER
http://creative-awards-entries.com/2012/thedoveadmakeover/summary/
EARTH LINK E.V. REGISTRED ORGANISATION AGAINST CHILD LABOUR.
http://www.forthejury.com/avoid_en/index.html
GERMANY WILL FIND YOU: MISSING ADD ON
http://frida-frommen.de/awards/dfe/add-on/eng/
R/GA
Score Censor
http://judgeseyesonly.com/scorecensor
SIMPLE REPURPOSING OF WEBTEXT AS COPY
A nice twist. This year saw a few examples of simple webtext such as URL’s and Dummy Text creatively used as headlines and copy points. Super simple, unexpected and innovative.
Elections Ontario
We Make Voting Easy URLs
http://www.leoburnett-awards.com/electionsontario/
DMB Job Advertisments
'Look for a Font. Find a Job.'
http://entries.at/Einreichungen/dmb/lia/index.html
NAVIGATION THROUGH WEBCAM / HEAD MOVEMENT
Very cool and getting better. The Rothko was a standout for me.
NIKE FREE
NIKE FREE FACE'
http://wktokyo.jp/storage/award/12/LIA/freeface/
'Experience Red'
Red, Canadian Stage
http://thinkinginsidethebox.ca/experiencered/
BMW ECO PRO Screensaver
'BMW Auto Start/Stop'
http://www.stage.anticsstudios.com/bmw
INTERESTING USES OF FACEBOOK TIMELINE
Really nice use of the change to platform.
Israel Anti-Drug Authority
'Drugs Set Your Timeline'
http://www.mdigital.co.il/awards/
USING REAL WORLD COMMON OBJECTS TO CONTROL DIGITAL SCREENS
Gotta say, this was pretty awesome. Phones controlling banner ads, car keys controlling digital billboards. Really cool. Lot's of room to play in this space moving into 2013.
AR Drone
http://wonderactive.jp/award/2012/ardrone/index.html
Asahi DRY ZERO
DRY ZERO GOLF'
http://awards.dentsu-crx.com/lia/2012/dryzero/
Mercedes-Benz Viano
Key to Viano'
http://www.llr-hamburg.de/awards/keytoviano_en/
Keyfree system
Keyfree Login'
http://awards-showcase.net/cases/ford/keyfree/
SECOND SCREEN EXPERIENCES:
This is a game changer. Not many of these are out there, but this is changing, fast. It’s the smartest way digital agencies can create content that owns an entire TV ad break.
Chevrolet
Chevy Game Time'
http://www.myawardshows.com/2012/lia/chevygametime/
BRANDED CONTENT
Every year it get's better and better. AT&T is absolutely crushing it.
AT&T
'You've Got a Case'
http://entryattyouvegotacase.com/
Mercedes Benz
Escape The Map
http://digital.151awards.com/awards/escapethemap/branded/
AT&T
'Brackets by six year olds"
http://www.entrybracketsby6yearsolds.com/direct/
These were everywhere this year. Dove changed ads with airbrushed models to messages of support for the 99% of regular shaped women reading them. Earth Link deleted any product made with child labor and R/GA created an anti-spoiler chrome extension for the Euro Cup that blocked anything to do with your team.
DOVE AD MAKEOVER
http://creative-awards-entries.com/2012/thedoveadmakeover/summary/
EARTH LINK E.V. REGISTRED ORGANISATION AGAINST CHILD LABOUR.
http://www.forthejury.com/avoid_en/index.html
GERMANY WILL FIND YOU: MISSING ADD ON
http://frida-frommen.de/awards/dfe/add-on/eng/
R/GA
Score Censor
http://judgeseyesonly.com/scorecensor
SIMPLE REPURPOSING OF WEBTEXT AS COPY
A nice twist. This year saw a few examples of simple webtext such as URL’s and Dummy Text creatively used as headlines and copy points. Super simple, unexpected and innovative.
Elections Ontario
We Make Voting Easy URLs
http://www.leoburnett-awards.com/electionsontario/
DMB Job Advertisments
'Look for a Font. Find a Job.'
http://entries.at/Einreichungen/dmb/lia/index.html
NAVIGATION THROUGH WEBCAM / HEAD MOVEMENT
Very cool and getting better. The Rothko was a standout for me.
NIKE FREE
NIKE FREE FACE'
http://wktokyo.jp/storage/award/12/LIA/freeface/
'Experience Red'
Red, Canadian Stage
http://thinkinginsidethebox.ca/experiencered/
BMW ECO PRO Screensaver
'BMW Auto Start/Stop'
http://www.stage.anticsstudios.com/bmw
INTERESTING USES OF FACEBOOK TIMELINE
Really nice use of the change to platform.
Israel Anti-Drug Authority
'Drugs Set Your Timeline'
http://www.mdigital.co.il/awards/
USING REAL WORLD COMMON OBJECTS TO CONTROL DIGITAL SCREENS
Gotta say, this was pretty awesome. Phones controlling banner ads, car keys controlling digital billboards. Really cool. Lot's of room to play in this space moving into 2013.
AR Drone
http://wonderactive.jp/award/2012/ardrone/index.html
Asahi DRY ZERO
DRY ZERO GOLF'
http://awards.dentsu-crx.com/lia/2012/dryzero/
Mercedes-Benz Viano
Key to Viano'
http://www.llr-hamburg.de/awards/keytoviano_en/
Keyfree system
Keyfree Login'
http://awards-showcase.net/cases/ford/keyfree/
SECOND SCREEN EXPERIENCES:
This is a game changer. Not many of these are out there, but this is changing, fast. It’s the smartest way digital agencies can create content that owns an entire TV ad break.
Chevrolet
Chevy Game Time'
http://www.myawardshows.com/2012/lia/chevygametime/
BRANDED CONTENT
Every year it get's better and better. AT&T is absolutely crushing it.
AT&T
'You've Got a Case'
http://entryattyouvegotacase.com/
Mercedes Benz
Escape The Map
http://digital.151awards.com/awards/escapethemap/branded/
AT&T
'Brackets by six year olds"
http://www.entrybracketsby6yearsolds.com/direct/
