Look what Jaime did.

Yay! Gold baby. Check it

Nice. nice. Nice. Nice.

Morality 2012

The social and cultural psychologist Jonathan Haidt talks with Henry Finder about the five foundations of morality, and why liberals often fail to get their message across. From “2012: Stories from the Near Future,” the 2007 New Yorker Conference.

Check it out here

Plus, you can download all kinds of neat podcasts from the new yorker festivals free from iTunes. Here
Everything from The Future of the Web and Intellectual Property to Gaming, Genius and Mobile Technology.

It's like watching a TED lecture, with a martini.

Did the Clinton Campaign Doctor Obama Footage to Make Him 'Blacker'?

Oh dear. CHeck it out here

Autism Awareness Week

One of the nicest things about the Web 2.0 is you meet cool people. From this blog alone I met Sandra Kiume (of Channel N), a writer from WIRED, students from the Neuroscience Course at Harvard and a boy who interviewed Steven Pinker after asking me who I'd most like to interview in the entire world.

The blogging for Autism Awareness Week comes about the same way. For more info, visit here

A woman with autism shares her experience.

The first few minutes may seem strange, but it is all explained eloquently and with insight by the woman herself. Really quite beautiful in the end.

US to enforce seven day waiting period on Suicide vests

In The Know: New Iraqi Law Requires Waiting Period For Suicide Vest Purchases

The Mind Head Eye on - Behavioural Economics

John Ward of England’s B&B Dorland once noted that, “Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem”.

Marketing people like numbers. They like figures and statistics and pie charts and graphs. When they talk about advertising they like to use words like “Market share” and “Brand awareness” and they like to measure these words with numbers.

The trouble is, the way we get these numbers is by asking people what they think and science is starting to show that people have very little idea of what they think.

The science that does this is called Behavioral Economics. It applies scientific research on human and social cognitive and emotional biases to better understand why people like what they like, buy what they buy and think the way they think.

Today, we at Mind Head offer you a tasty menu of links to gorge your inner infovore with a crash course in behavioural economics.

Better art through science, people.
Who’s with me?

Starting with a wiki page on the subject, here

An interview and a little background on the father of Behavioural Economics, psychologist and 2002 Nobel prize winner, Daniel Kahnamen, here

You can see his 2002 Nobel Prize Award lecture on behavioural economics here

And another lecture here.



Here’s a paper on utility theory, or the idea that people do not always act rationally when making economic decisions, here

Another paper on measuring subjective well-being here

Another paper, (these are well worth printing out and reading) about the irrationality of people’s economic decisions and how we can work with them with specific mentions of advertising here


And a final video lecture on Psychology and Behavioural Economics here


Enjoi.

Google Online Advertising Solutions

Insanely hard video game

Ahhh the sweet smell of eight bit victory. The insanely hard "I wanna be the guy" video game mashes up 1980's vid-game aesthetics with 2050 game play. For anyone who can remember Astro boy before we got old and he got retro.

The Age of Cool Shit

Alex Bogusky once observed that noone cares about advertising. They just want cool shit and are happy if a brand makes it for them.

With that in mind, we at Mind Head bring you, this wicked cool shit.